Great Branding came up with a business idea for Aihio™, did the research, developed and launched a new product line. Aihio™ is a collection of iconic Finnish glassware design that has been hand cast upside down as candles. Aihio in Finnish means an object which is transformed by evolution in design. Form follows function, a new function leads to a repurposed design. Reborn candles are based on original designs by the Riihimäki and Karhula glass factories from various designers between 1910–1976. Aihio™ pays homage to the timeless design of the Finnish masters. Great designers worked for the Riihimäki and Karhula factories before production ceased: Aino Aalto®, Alvar Aalto®, Nanny Still, Helena Tynell, Tapio Wirkkala, Tamara Aladin and Erkkitapio Siiroinen, to name a few. The end of an era always creates the possibility for a new beginning – a comback. Aihio™ enlivens the legacy of timeless designs with a new refreshing twist – Finnish glass has turned from cool to hot.